ABI Research says dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020 and concludes LED/VLC will necessarily augment these networks.
ABI Research's latest report, "BLE Beacon Advertising Networks," considers the use of Bluetooth Low Energy (BLE) beacons, audio/ultrasound and LED/VLC for advertising purposes across large third-party networks, Out of Home (OOH) and in-store brand advertising.
"What is clear is that BLE beacons are not enough, and already many of the most successful advertising networks are Read more...