BlueFox creates a new content category: Hyper-local content for your screens.

The proposed products include nearby entertainment options such as movie and event listings, local fuel prices, road traffic information, air travel status and local weather. All contents can be geographically restricted by the help of geo-localization and/or usage of zip-code (not only in Europe, but in many regions around the globe).

For France also local news and local Sports results as well as local newspaper reviews are available. Read more...

Well, you can’t say BrightSign isn’t listening to the market. Their new updated HD models have a lower-cost (by 23% on high-end HD1020 model and 12% on entry level HD120), faster performance (2X), better video-to-video performance, and about 20% smaller form factor.

CEO Jeff Hastings [show in photo below] told us: “We wanted BrightSign HD to eliminate virtually all barriers to entry into the digital signage market. So there are no barriers to mass roll-out using a solution that’s a fraction of the cost of alternatives.”

By “alternatives,” we mean PCs that are in situ as digital signage players…that may account for as much as 60-80% of the market today. BrightSign sees the market potential still as a huge opportunity and unit growth is probably only overshadowed by extraordinary exceptions such as iPads.

BrightSign’s family of non-PC, solid-state digital sign controllers come integrated with a next-gen microprocessor to deliver improved media playback performance as well as save on manufacturing costs (and lets BrightSign pass the savings on to its customers. This is not charity; of course, it’s volume stimulus.). Read more...

Digital signage content provider BlueFox conducted a 1-month running online poll open to the industry to take the temperature of the industry on questions they were asking.

Some of the results were expected and confirmed what they already had found out in previous interviews: but some of the points are new and they would like to know your opinion.

Do you agree with these insights or do you have a different vision?

1. The most relevant feed content categories: Weather, Topnews, Business/Economy, Sports, Traffic and Health/Healthy Living.
2. The most relevant video content categories:Travel/ Escape, Sports, Nature/ Animals and Cartoons.
3. The preferred delivery formats for feeds: XML/RSS and Media RSS.
4. The preferred delivery formats for video: Video content (clips, feeds delivered in video) is preferred compared to raw feed delivery
5. The important criteria for the choice of content: visual beauty, low price, Proof of Performance (that content is pertinent for the target group) and the possibility to customize.
6. The need for content: 1 of 3 respondents say they will need more content in 2012. Almost 1 of 4 will self-produce the content. The demand for customized content is important.
Read more...

ADmira, a Barcelona-based provider of digital signage software & services and AOpen, known for its media player, announced a strategic alliance.

Both companies are active in the digital signage/narrowcasting industry; targeting at retailers, advertising agencies, transportation and hospitality. References of the joint solution of AOpen’s media player called Digital Engine and ADmira Suite include: TMB Transports Metropolitans de Barcelona, Gros Mercat cash&carry, Cadiz displays and Eteria Marketing and Communications agency. A Read more...