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Power and Power Protection

AST PQS – Integration Ahead?

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AST PQS – Integration Ahead?

Rumor has it AST PQS will be soon integrated into a multi-national corporation active in power quality and transmission. The name of the MNC in question was still undisclosed at press time.

The AST strategy was 100% through the channel, so it looks like the new setup aims to acquire market share in the 1-phase segment by combining the strengths of both parties.

AST got off to a good start in Europe and Middle East by simplifying their UPS product line: cutting back on the complex features incumbents had added to UPS.

Today's UPS market is bloated

Market for UPS in Middle East and Africa

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Market for UPS in Middle East and Africa

It's been a long 3 years of decline:  but now sales of uninterruptible power supplies into the Middle East and Africa region returns to growth in 2012 and will continue to expand in 2013.

Researcher IHS says MEA offers a combined UPS market of US$550 million in 2012.

“Looking just at the Middle East, growth is projected to stay around the 5% range during the next two years,” notes Liz Cruz, senior analyst, data center and critical infrastructure, at IHS. “Saudi Arabia and the United Arab Emirates will drive growth in the near term, while more e Read more...

UPS Growth Opportunities by Vertical Application Sector

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UPS Growth Opportunities by Vertical Application Sector

Frost & Sullivan, in their report “Growth Opportunities by Vertical Application Sector In the European Uninterruptible Power Supply Market“, find that the market earned $1.98 billion in 2012 and estimates this will reach $2.3 billion in 2015. The research covers a range of vertical application segments including data centres, healthcare, commercial, industrial and public/infrastructure.

The market expansion will be supported by the escalating demand for reliable power across all end-user segments. The data centre segment, in particular, will offer tremendous scope for UPS sales.

“The demand for continuous power availability has become the most important driver for the European UPS market,” says Frost & Sullivan Energy & Power Supplies Industry Analyst Gautham Gnanajothi. “For certain end users like banks and data centres, power availability is crucial; even a minute of downtime leads to huge monetary losses. This is pushing the demand for smart, reliable and highly energy-efficient UPS systems.”

“Data centres currently contribute about 40 per cent of the entire UPS sales in Europe, with this contribution expected to increase over the years,” says Gnanajothi. “Innovative, energy-efficient UPS systems are set to make strong gains in this segment.” Read more...

What’s Up in UPS?

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What’s Up in UPS?

What’s new in UPS, you ask? OK, you didn't ask because you don’t think anything really new is going on. Isn’t it a mature market with a few behemoths locking up the business?

Yes... and no. It is a mature market but Geneva-based AST Power Quality Solutions believes it can target the exposed underbelly of the old UPS beasts. The very fact that UPS is mature means the market leaders have over-extended their product lines, added more complicated features to units to justify their price points, and evolved clunky ordering and logistics structures. All for single digit profit margins. It’s the maturity that has created their vulnerabilities, argues AST-PQS.

Founded in 2009 and out with their A Series UPS line in Europe in September 2010, AST Power Quality Solutions is an independent joint-venture business extension to ASTModular SA, a provider of modular data centres and headquartered in Barcelona.


UPS Sales Up Everywhere Except EMEA

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UPS MarketThis year's EMEA UPS revenues remain the same as 2009'S, IMS Research reports. 

Globally, the UPS market's Q3 2010 is 12.9% higher than Q3 2009, thanks to strong sales in Asia and the Americas. 

Europe's debt crisis hampers its revival in the region. Exchange rate changes also hit the market to some extent.  

Asian sales are what drives the recovery globally, with the region's global market share clocking to 33%. 

Go UPS Market Returns to Double-Digit Growth Globally

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