In a move echoing HP purchasing Autonomy, Oracle takes over unstructured data management, web commerce and business intelligence solutions provide Endeca for an undisclosed sum.
Oracle will use the purchase to means to provide "more comprehensive unstructured data management into Oracle’s engineered systems” via Endeca analytics software.
MDEX is the core Endeca technology powering 2 products-- Endea InFront (a customer experience management platform) and Lattitude (a business intelligence platform).
Like a number of other vendors (including IBM, SAP and HP), Oracle will now enter the integrated structured and unstructured data analysis market, as social networks drive interest in unstructured-data analysis.
