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eSP (European Solution Providers) addresses IT solution providers, MSPs, cloud providers, value-added resellers (VARs) and distributors(VADs) who sell to SMBs and mid-market.

Bob Snyder on stage at GTDC

“Solutions” once meant analyzing a business process and providing a full solution from a myriad of possible suppliers. For example, a classic solution was pulling together the hardware and software to implement a desktop publishing solution for a 70-person publishing company.

This type of integration was once a real service to small SMBs and mid-market companies.

But it’s no longer the definition of a solution in our constantly evolving IT market.

Today the market has shifted, from the previous era's "business process solutions" to today's "business-process-in-the cloud solutions" (private, public and hybrid)-- and now the newer solutions powered by powerful edge computing, Big Data, IoT and AI.

This is a paradigm shift of enormous consequence. Our readers are critical to the digital transformation of EMEA's SMB and mid-market businesses, a transformation that might just save their business from extinction.

This shift also opened the door for a new generation of channel partners that grew up exclusively dedicated to managed services, cloud services and even IoT.

And we will focus on any value-added opportunity that helps resellers become better Solution Providers, to become the evolved channel partners who can guide their SMB and mid-market customers into the future.


Source: EIU, EU study addressing mid-market companies

eSP is published by Channel Media Europe Ltd., an experienced content provider with extensive international contacts in the IT industry. We publish regularly for the Consumer IT, Pro Audio Video, Digital Signage, Smart Building, Consumer Electronics and other markets.

Our editors have been speakers at the most important European channel conferences (such as Channel Focus, Global Technology Distribution Council (GTDC), DISTREE, Gartner, IDG and others) and industry events (HP, AMD, Ingram Micro, Tech Data, Bell Labs, Panasonic, NEC and others).

Thanks for visiting our eSP site as we reach for the clouds with both feet still firmly on the ground.


Editor-in-Chief


Malta/New York/Brussels

Email: editorial(at)it-sp.eu



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