We're all familiar with the Microsoft logo, right? Not any more-- the company introduces the 5th major change in logo in its history.
Since 1987 the Microsoft logo consisted of a simple solid, boldfaced and italicised logotype. The 2012 logo uses a more lighter non-bold, non-italic logotype (Segoe, font fans) and incorporates the familiar multicolour Windows symbol.
The intention of the new logo to "signal the heritage but also signal the future-— a newness and freshness," Microsoft brand strategy GM Jeff Hansent tells the Seattle Times. It will appear not only on Microsoft products, but also on the company website and Microsoft Stores around the world.
A lot hinges on this holiday season for Microsoft-- it will not only launch Windows 8, but also Windows RT, the Surface tablet, the latest Office iteration and Windows Phone 8.
Go Microsoft Gets a New Logo for the First Time Since 1987 (The Seattle Times)