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Inbound Digital is Fast Becoming the New Sales Channel Outbound for B2B Sales

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Braham Sniderby Braham Shnider

We as individuals are increasingly using B2C digital sales channels over traditional consumer channels. Through advanced analytics, B2C digital sales channels know what and who we like and don’t, who we are influenced by, what we want to buy, how price sensitive we are etc.

As B2B customers, many of us also want this hyper-personalized customer experience in the B2B buying process. According to Forrester, "73% of B2B buyers prefer buying from the web, or self-service functionality from the vendor." As a consequence…

The HP AiO PC With Replaceable Parts

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HP adds an unusual feature to its latest All-in-One (AiO) PC-- the EliteOne 1000 features construction customers can open to replace storage, RAM, networking and even the display.

HP EliteOneMost of the components making the EliteOne 1000 sit inside a wedge-shaped base one can open without a screwdriver. Thus, customers can easily repair it or replace parts. One has to keep in mind the processor or graphics card cannot be replaced, but the upgradeable networking might make it attractive for enterprise applications.

The AiO carries up to an Intel Core i7-7700 quad-core CPU, up to 32GB of DDR4-2400 RAM (with two SODIMM slots), and storage options including hard drives, SSDs, and PCIe NVMe solid state storage. Ports include x2 USB-C, x4 USB-A, x1 HDMI, x1 DisplayPort in/out jacks, and x1 ethernet, and a webcam and IR sensor come integrated in the display.

Intel Focuses WiGig on VR

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According to Aanandtech Intel is giving up on most of its 60GHz 802.11ad-- aka WiGig-- networking products, as it has plans to discontinue all current WiGig devices before focusing the technology on VR applications.

Wigig chipsWiGig offers higher performance than 802.11ac, reaching up to 4.8 gigabits per second. However the use of the 60GHz band (as opposed to the 5 or 2.4GHz of regular wifi) limits the technology to a very short range. It also requires line of sight between device and base station, with essentially zero penetration through walls. As such, using WiGig as a wifi replacement requires putting a base station in every room of the house.

That said, despite such limitations WiGig makes for an excellent cable replacement-- such as in VR headsets, which is where Intel is going to use the technology. Back in May 2017 HTC showed off a Vive running on WiGig, the result of a collaboration with Chipzilla. Other companies are also interested in WiGig, including AMD (who acquired Nitero for millimeter wave radio technology) and the Facebook-owned Oculus.

WD Buys Solid State With Tegile

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Western Digital buys further into solid state storage technology with Tegile Systems, maker of hybrid flash storage arrays for virtualised server and virtual desktop environments.

WD TegileFinancial details of the deals have not been disclosed.

Founded in 2012, Teile is best known for IntelliFlash, a comprehensive storage platform able to deliver storage at flash memory speeds. It also brings WD a list of 1700 customers, as well as an expanded product portfolio for its Data Centre Systems (DCS) unit.

Businesses Risk by Not Profiling Storage

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Enterprise Strategy Group (ESG) research reveals IT teams are putting their infrastructures-- and businesses-- at risk by not profiling application workloads and testing storage systems before purchase and deployment.

Storage bankThe study is co-sponsored by Virtual Instruments, and involves 412 IT professionals. It shows 59% of respondents do not profile workloads before buying a storage system, while 44% do not trust the advice of either storage vendors or VARs regarding the right solution. Such a situation can at best lead to over-provisioning and wasted spending, and at worst to new storage solutions unable to keep up with business requirements.

Making such lack of insight even worse is a failure to gauge the performance of a storage solution before it is put to work. Only 29% of companies conduct on-premises load testing before buying their next storage system, and another 11% would work with vendors or partners to conduct load testing before deciding on a purchase.

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